Tag Archives: media paran

Summary of the Korean Craft Beer Scene in 2016

It’s alive! That’s really the shortest way to put it. The craft beer scene in Korea hasn’t fully grown or developed yet, but there’s no denying that it’s alive. When I started writing for this blog in the summer of … Continue reading

Posted in Korea, Uncategorized | Tagged , , , , , , , , , , , , , , | 2 Comments

The struggle of “small beer”…

Once upon a time, big breweries ruled the country. They served a need – to provide affordable, sessionable alcohol for relaxation, and people bought into that need. Not that there was much of a choice. Over decades, “big beer” had total … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , | Leave a comment

Media Paran: Cool, Young PR Company Helps Put Craft Beer on the Map

Media Paran co-founder Kang Da-mi pours me a glass of Clown Shoes Undead Imperial Stout and welcomes me to take a seat in their small office a few steps outside of Itaewon. Sipping craft beer isn’t unusual at the office … Continue reading

Posted in Beer Fests, Korea, Seoul | Tagged , , , , , , , , , , , , | Leave a comment

Great Korean Beer Festival at COEX Food Week’s Beer Zone (Nov 2014)

For a second year in a row, I went to the beer zone at COEX Food Week. The beer zone was another Korean beer fest created and hosted by the event planning group Media Param. It ran from Wednesday, November … Continue reading

Posted in Beer Fests, Korea, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

The Great Korean Beer Festival: Media Paran is Perfecting the Beer Festival

It was a gorgeous autumn evening at the War Memorial, under leaves the colors of roasted malt and well-crafted beer: amber, nut brown, blonde, and straw. The GKBF had all the fun of an amazing pub experience with live music, … Continue reading

Posted in Beer Fests, Korea, Seoul | Tagged , , , , , , , , , , , , , , , , , | 3 Comments

Craft Beer Fest Korea: How Did Seoul’s First Major Commercial Craft Beer Fest Hold Up?

How did the Craft Beer Fest Korea stand up to its predecessors? Although there are lessons to be learned, the CBFK didn’t disappoint in providing a great time and adding new dimensions to Seoul’s beer festival culture. Continue reading

Posted in Beer Fests, Korea, Seoul, Uncategorized | Tagged , , , , , , , , , , , , , , , , | 2 Comments