It’s alive! That’s really the shortest way to put it. The craft beer scene in Korea hasn’t fully grown or developed yet, but there’s no denying that it’s alive. When I started writing for this blog in the summer of 2013 with my first summary, I really didn’t know where to get craft beer outsideContinue reading “Summary of the Korean Craft Beer Scene in 2016”
Once upon a time, big breweries ruled the country. They served a need – to provide affordable, sessionable alcohol for relaxation, and people bought into that need. Not that there was much of a choice. Over decades, “big beer” had total control of beer – from supply to culture. Isn’t it scary to think of theContinue reading “The struggle of “small beer”…”
Media Paran co-founder Kang Da-mi pours me a glass of Clown Shoes Undead Imperial Stout and welcomes me to take a seat in their small office a few steps outside of Itaewon. Sipping craft beer isn’t unusual at the office of this young, small company. Media Paran has been busy lately, with three consecutive monthsContinue reading “Media Paran: Cool, Young PR Company Helps Put Craft Beer on the Map”
For a second year in a row, I went to the beer zone at COEX Food Week. The beer zone was another Korean beer fest created and hosted by the event planning group Media Param. It ran from Wednesday, November 12th through Saturday, November 15th. My friend Michael Hobbs and I got tickets for theContinue reading “Great Korean Beer Festival at COEX Food Week’s Beer Zone (Nov 2014)”
It was a gorgeous autumn evening at the War Memorial, under leaves the colors of roasted malt and well-crafted beer: amber, nut brown, blonde, and straw. The GKBF had all the fun of an amazing pub experience with live music, lots of fun people, and tons of food and beer. Last weekend’s Great Korean BeerContinue reading “The Great Korean Beer Festival: Media Paran is Perfecting the Beer Festival”
How did the Craft Beer Fest Korea stand up to its predecessors? Although there are lessons to be learned, the CBFK didn’t disappoint in providing a great time and adding new dimensions to Seoul’s beer festival culture.