Beerfest Asia 2015 Thoughts

I attended the trade event for Beerfest Asia 2015. All in all it was a good opportunity to meet fellow local brewers, local distributors and share a couple of beers. Here are some thoughts I had on the event:

  • Archipelago was holding a beer-and-food-pairing workshop in partnership with the employment and employability institute.  I thought that was a good start to push for more craft awareness in the f&b industry.
  • There wasn’t much ‘trade’ activity going on – distributors were busy making sure their booths were ready for the public session, neither was there much networking to be done. A good number of ‘trade visitors’ were from the media(myself included).
  • The trade session quickly escalated into people getting started on drinking early.

Some thoughts on the rest of Beerfest Asia:

  • Food options were limited and disappointing(akin to previous years). Pre-prepared bar snacks and fried offerings by Harry’s Bar led to me heading out to the nearest hawker offerings to re-line my stomach walls before continuing.
  • Once the music started – there wasn’t really much appreciation of beer going on, let alone making conversation. Beerfest has always been a venue for having a good time with beer in a supporting role, rather than being the focus of appreciation.
  • Beer promoters, with a mission to wear less and sell more(at least for some booths). No, I would not like another Jagermeister, thank you very much.
  • Did not witness this first-hand on all the days – but music was pretty much identical to previous years. The separation of the promoters plus rock music and the specialty beer plus blues was a plus point though.
  • More people asking for different beer styles! Looking good for Singapore.
Credits to Frank Shen.
Credits to Frank Shen.

So long until next year, BFA.

Advertisements

One thought on “Beerfest Asia 2015 Thoughts

Add yours

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Powered by WordPress.com.

Up ↑

%d bloggers like this: